You searched for: "*"

The results has been filter on Authors containing Gernot Schwentner.
ANA has found 2 results for you, in 866 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
×

Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978
×

Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-children-